Tuesday, August 3, 2010
Flavour of the Week: Shameless Cross-Promotion
In the grand and glorious history of cross-promotion, few combinations have been simultaneously so brazenly nepotistic and so unarguably merit-driven as this week’s unctuous ice cream flavour. The astounding conjunction of hitherto-separate product lines that I disinterestedly describe and relentlessly flog is simply this: my basic average everyday hyperpremium handchurned ice cream, infused with a hefty measure of the finest hand-made chai available in Australia today. This exquisitely robust blend of black tea and copious spices is more than sufficient to turn a surreptitious afternoon scooping into a bracingly fragrant icy-spicy frozen tea party. And as you’ll find when you take your own sample from the ground floor freezer, in the interests of palatability and non-crunchiness the tea leaves and spices have been graciously strained from the custard prior to churning, at no extra charge!
If you’re intrigued by the sheer deliciousness of the chai but want to experience it as a tea, not a frozen confection, why not visit Joie de Tea, which by an amazing and fortunate coincidence is my wife’s online tea shop? There you can find her full range of staggeringly tasteful handmade black, green, herbal and rooibos teas, available for purchase and delivery Australia-wide. This non-partisan, entirely objective suggestion has the advantage of being backed up by a 100% satisfaction rating from tea customers – a claim that I cannot make for my own products, alas, after a disastrous let-us-never-speak-of-it experiment with Camembert ice cream.
Dietary information: this ice cream contains milk, cream, egg yolks, sugar, organic Sri Lankan black tea, organic cinnamon, organic ginger, cardamom pods, allspice, fennel seeds and black pepper.
The Stressed Chef